Digital Performance Specialist

Who We Are

Founded by Gosia Piatek in 2006, Kowtow is a seed-to-garment brand from Wellington, New Zealand. All of our garments are made naturally from a single fibre, Fairtrade organic cotton.

At Kowtow our vision is to create clothing that can return to the earth without harm. We take responsibility for what we produce, how we operate our business and are actively working on solutions to reduce our footprint. We are committed to the principles of circular design - reducing waste, making products that last, keeping them in use and regenerating the natural environment at every point in the process. Our collections are created to build a modular wardrobe, offering quality pieces that can be worn again and again, year after year.

“The limitations of our ethos keeps us innovative. We don’t compromise on design, and embrace restrictions. This gives our garments a strong minimal identity, and we believe the simplicity of our clothing is the first step toward circularity.”

– Gosia Piatek, Kowtow Founder 

 

The Role and what you will bring

We are searching for a highly collaborative performance marketer with a proven track record of driving  growth across key digital channels. 

Reporting to the Head of Digital, you will know how to apply your creative and analytical approach to the execution of successful performance marketing initiatives. You will be responsible for  driving growth across multiple regions, and  you will understand the importance of diversifying our channel mix using paid search, paid social, email, affiliates, display and programmatic channels. 

If you are driven by creating a premium brand user experience and you do your best work in a dynamic environment open to ideation and change, this is the ideal opportunity for you!

 

The Primary Responsibilities

  • Optimise performance-based digital marketing activities including paid and owned channel management
  • Support implementation of organic search strategies to drive growth in new categories
  • Collaborate and communicate across teams to achieve set targets, drive customer engagement and ensure synergy across organic and paid content 
  • Work closely with Head of Digital to manage email marketing campaigns and flows through Klaviyo and associated platforms
  • Implement full funnel approach to create premium brand user experience and seamless customer journey
  • Plan key traffic activity via paid, organic & owned digital channels to meet set KPI’s
  • Analyse and evaluate all digital marketing initiatives and provide reporting, insights and recommendations to optimise performance, drive growth and maintain brand integrity
  • Proactively maintain understanding and share insights of competitor activity, industry landscape, innovation and trends

Skills and Experience

  • At least 2 years progressive experience in digital performance marketing (ideally in fashion or similar industry)
  • Experience in identifying target audiences and developing engaging digital campaigns
  • Proficient with Google Suite, Analytics, Adwords, Tag Manager, Search Console, Facebook Business Manager and other key tools
  • Strong analytical thinker with a solid understanding of performance marketing activity
  • Understanding of a variety of AdTec/MarTech platforms (Klaviyo an advantage)
  • Confident collaborator and communicator with excellent verbal and written skills
  • Meticulous attention to detail, exceptional time management and a can-do attitude
  • Sound knowledge of industry landscape, innovation and trends

Ideally you care about preserving the planet as much as we do and have a genuine interest in circularity, sustainability and innovation.

 

Working at Kowtow

Kowtow’s workroom and studio is located in central Wellington, Aotearoa’s creative capital. Flexible working options, a 9-day fortnight and volunteer days are just some of the ways we support the health and wellbeing of our team, and allow our people the time they need to rest and recharge. A seasonal clothing allowance and discount provides you and your loved ones the opportunity to enjoy wearing our Fairtrade organic cotton clothing. 

At Kowtow we are proud of our kind and caring culture. We aim to provide a positive work environment where people can achieve their full potential, and we are committed to being diverse, inclusive and accessible. We believe in a future where fashion harmonises with the planet and people, leaving no harmful footprint behind. The whole team shares an interest in sustainability and innovation and everyone at Kowtow contributes toward our shared goals. 

You will thrive at Kowtow if you are naturally confident, have a positive attitude and share our vision of leaving the planet better than we found it. 

 

Applicants for this position should have NZ residency or a valid NZ work visa. 

Apply now through Seek or email us at careers@kowtowclothing.com with your cover letter and CV.