Head of Marketing

Who We Are

Founded by Gosia Piatek in 2006, Kowtow is a seed-to-garment brand from Wellington, New Zealand. All of our garments are made naturally from a single fibre, Fairtrade organic cotton.

At Kowtow our vision is to create clothing that can return to the earth without harm. We take responsibility for what we produce, how we operate our business and are actively working on solutions to reduce our footprint. We are committed to the principles of circular design - reducing waste, making products that last, keeping them in use and regenerating the natural environment at every point in the process. Our collections are created to build a modular wardrobe, offering quality pieces that can be worn again and again, year after year.

“The limitations of our ethos keeps us innovative. We don’t compromise on design, and embrace restrictions. This gives our garments a strong minimal identity, and we believe the simplicity of our clothing is the first step toward circularity.”

– Gosia Piatek, Kowtow Founder


The Role and what you will bring

We are looking for a strategic, hands-on Head of Marketing to lead and deliver on Kowtow’s global marketing strategy—from high-level planning to execution. 

Grounded in our purpose and values, you will translate deep customer insights into compelling, 360 degree marketing campaigns that drive sustainable commercial growth and elevate our brand presence.

Your true talent will shine as a natural collaborator and connector who can strengthen our brand voice while ensuring consistency across all touchpoints.

If you love the idea of working in a certified B-Corporation and thrive in a dynamic environment open to innovation, agility and change, this is the ideal opportunity to join our leadership team and contribute to a truly global brand.

 

The Primary Responsibilities

  • Own and deliver the Kowtow marketing strategy while driving and developing innovation and ideation across the business, ensuring every project aligns with our commercial and sustainable goals.

  • Lead seasonal 360 degree marketing campaigns aligning with Kowtow’s strategic vision and maximising omnichannel growth opportunities.

  • Manage high-impact brand collaborations and partnerships that align with brand values and enhance market reach.

  • Turn performance analytics, industry trends, and ROI insights into clear, strategic recommendations for growth.

  • Lead, inspire, and develop a high-performing marketing team, fostering a culture of creativity and professional growth.

Your Skills and Experience

  • At least 5 years experience in senior marketing roles (ideally in fashion or related industry).

  • Proven track record of delivering integrated, full-funnel marketing strategies that drive commercial results.

  • Expertise in building campaigns across brand, digital, PR, events, and partnerships, paired with a strong analytical ability to translate performance data and market trends into actionable growth strategies, balanced with aesthetic sensibilities.

  • A proactive, inspiring leader with excellent communication skills, meticulous attention to detail, and a collaborative, can-do approach.

  • Senior-level expertise in financial forecasting and budget management.

  • Knowledge of current marketing trends and a deep understanding of the competitive landscape in Australian and New Zealand markets, with experience evolving strategies for a global reach.


Ideally you care about preserving the planet as much as we do and have a genuine interest in circularity, sustainability and innovation.


Working at Kowtow

Kowtow’s workroom and studio is located in central Wellington, Aotearoa’s creative capital. Flexible working options, a 9-day fortnight and volunteer days are just some of the ways we support the health and wellbeing of our team, and allow our people the time they need to rest and recharge. A seasonal clothing discount provides you and your loved ones the opportunity to enjoy wearing our Fairtrade organic cotton clothing.

At Kowtow we are proud of our kind and caring culture. We aim to provide a positive work environment where people can achieve their full potential, and we are committed to being diverse, inclusive and accessible. We believe in a future where fashion harmonises with the planet and people, leaving no harmful footprint behind. The whole team shares an interest in sustainability and innovation and everyone at Kowtow contributes toward our shared goals.

You will thrive at Kowtow if you are naturally confident, have a positive attitude and share our vision of leaving the planet better than we found it.

Applicants for this position should have NZ residency or a valid NZ work visa.

Apply by emailing careers@kowtowclothing.com and please include a cover letter and CV. Applications close 12th October 2026. We will be reviewing applications as they come in so we may contact candidates before the close date.